For established expertise-led businesses
I write welcome and nurture emails in your voice. I also check the pages and automation that readers meet before and after the inbox, so the right subscriber understands what to do next.
Emails first. Wider support only when needed.
Already landing in spam? That comes first. Domain rescue, $1,500.
Spec sample. Fictional, not a client result
“Most people do not stay stuck because they lack insight. They stay stuck because insight arrived faster than their nervous system could learn to trust a new choice.”
From a sample five-email welcome sequence
Start with the inbox. Go wider only when the problem does.
Most projects begin with an audit and a nurture sequence. If the emails cannot do their job because the pages or the system around them are unclear, I can take on the wider build.
From $950
Ongoing management from $1,100 a month.
By conversation
Done for you, end to end. Scoped and quoted privately. A few a year.
Not sure which? Send me your site. Sometimes the answer is a twenty-minute fix and neither of these.
01
I start with your offer, your lead magnet, your existing copy, and the language your clients already use. I do not force your business into a template.
02
Each email has one job. It helps the reader understand one thing, then gives them a sensible next step.
03
Sometimes the email is not the real problem. If a page or a simple automation breaks the journey, I put it in the plan.
The emails come first. I only widen the scope when the problem goes beyond them.
Not every email problem is a writing problem. I also check the signup path, the next page, and the point where a reader is asked to start a conversation.
Welcome and nurture sequences, broadcast emails, and a monthly review once the system is live.
Signup pages, thank you pages, and sales pages when they are part of the same journey.
Tagging, automation logic, tracking, and a handoff your team can actually use.
A short report, a small number of useful tests, and practical improvements based on what readers actually do.
01
I read what you already send and where readers arrive from.
02
One belief per email, one next step. You see the whole path before I write a line.
03
Plain text, in your voice, plus one revision round.
04
Loaded, tagged and tested from a real inbox, not just previewed.
05
A short report on what readers did, and what I would change next.
Worth being honest before either of us spends time on this.
Writing starts at $950 for a sequence of 5 to 10 emails, depending on length and how much research it needs. Ongoing management starts at $1,100 a month and depends on volume. The full system build is scoped privately. I confirm any number after reading your site, so neither of us is quoting off a guess.
Depends on length and research. A short sequence can be days, not weeks. I give you a date once I have seen the scope, and I do not quote a date I cannot hold. If you are working to a launch, tell me and I will say straight away whether it fits.
That is the whole job. I read what you have already published before I write anything, and the message map goes to you before a single email is drafted. If a line does not sound like you, it does not ship.
Yes, if you want it. Authentication, warmup, loading the sequence and testing the signup path from a real inbox. If you would rather your own team did it, that is fine too, and the price reflects it.
No. Anyone who does is guessing at your numbers. What I can tell you is what each email is meant to do, and what I would watch to know whether it is working.
Send me your site. I read it and reply with three specific notes about the path from reader to client. No call, no deck, no obligation.
Prefer plain email? thuy@emailnurturelab.com. I reply to everything, usually within two working days.
Good emails that land in spam are still zero emails.
You hit send. Then you find out your domain was never authenticated, or that a bought list burned it two years ago, and everything now goes to Promotions or nowhere. This is not a writing problem, and it does not fix itself.
If your sending domain is already in trouble, this comes before any writing. I find out why you are landing in spam, fix it, and rebuild the domain until mail arrives again.
I cannot promise a specific inbox rate. Nobody can, because the decision sits with the receiving provider. What I can do is remove the reasons they have to filter you.
One person doing all of it, so nothing gets lost between a writer and a technician.
Welcome and nurture
The sequence after someone signs up.
Launch and promotion
A cadence that sells without shouting.
Win-back
For the part of your list that went quiet.
Broadcasts
The regular letter, written and sent.
Segmentation and tagging
So the right people get the right thing.
List hygiene
Bounces, dead addresses, suppression kept clean.
Platform migration
Moving lists and automations without losing history.
Automation logic
Triggers and branches that behave the way you meant them to.
Reporting
A short read on what happened, not a dashboard.
What I will never do: import a list that did not opt in, buy addresses, or guess emails from names. That is how a domain ends up in the state this page describes, and in most countries it is illegal.